#MidwifingJustice #BirthCenterWeek #BirthCenterForEveryCommunity #BCW23
Welcome!
Welcome to the 2023 Birth Center Week Narrative and Social Media Toolkit! We’re so honored and excited to be in community with you! This toolkit includes:
  • Birth Center Week Purpose
  • Birth Center Week Theme
  • Shifting Birth Center Week Narrative, and
Downloadable Social
Media Assets
What Is the Purpose of Birth Center Week?
Birth Center Week celebrates and elevates the impact and potential of birth centers, with a focus on community birth centers that provide safe, culturally-reverent, midwifery-led health care for all.
Birth Center Week is Midwifing Justice by growing the collective cultural, economic, and political power of community birth centers led by Black, Indigenous, people of color.
Who is Birth Center Week for?
Birth Center Week is a celebratory week for everyone, where all have a valued role and purpose.  And this inaugural Birth Center Week intentionally centers birth centers led by Black, Indigenous, people of color. Many initiatives begin “universal” and then attempt to include Black, Indigenous, people of color. As Birth Center Equity presents Birth Center Week, we understand and assert that birth centers led by Black, Indigenous , midwives of color live at the heart of midwifery wisdom and practice, and are central in leading a movement to create a world where all midwives, families, and communities thrive. (For more information on targeted universalism click here.)
What Is the 2023 Theme  – and What Does It Mean?
This year’s theme is Midwifing Justice. Midwifing Justice means that in our work and words we are:
  • Moving from fear to safety.
  • Moving from scarcity to abundance.
  • Moving from oppression to liberation.
Shifting Birth Center Narrative
To grow a powerful infrastructure of community birth centers we need to shift the ways that people think about, talk about, and imagine birth centers. 
Narrative Barriers. In our work and in community with others, BCE sees three key narrative barriers that stand in the way of community birth centers: fear, scarcity, and oppression.
Problems and fear overshadow the powerful expertise and leadership of midwifery-led community birth centers that is necessary for change. 
Birth centers are seen as “boutique” models of care that cater to high income and white people.
Recommended action focuses narrowly on changing individual birthing people’s actions (eg., “look for good providers”), or changing individual providers’ actions (eg, “be culturally sensitive”).
These narrative barriers contribute to:
  • Birthing people – especially Black, Indigenous, people of color – feeling alone and afraid and disconnected to birth centers.
  • Reinforcement of racist stereotyping and victim blaming of Black and Indigenous birthing people;
  • Erasure of the legacy of Black, Indigenous, and immigrant midwifery expertise on which current best practices are based; 
  • Under-resourcing of birth centers generally, especially to crucial BIPOC-led community solutions;
  • Birth centers being seen as luxuries for a few rather than as core health care for all;
  • Resources directed at marginal and ineffective interventions;
  • Systemic harm remaining intact and people feeling powerless to make real change.
Narrative Energizers. By contrast, BCE offers three narrative energizers that help us move forward in growing powerful birth center infrastructure: safety, abundance, liberation:

SAFETY

-Communicating the vision and solutions of community birth center experts and leaders to serve, inspire, and guide everyone. When we communicate with these narrative energizers we contribute to birthing people – especially severely underserved Black, Indigenous, people of color communities – feeling empowered and connected, and to greater investment in birth centers, particularly consistently under-resourced BIPOC community-led solutions.

ABUNDANCE

-Communicating that birth centers are anchors for community wellness and community health infrastructure. When we communicate with these narrative energizers we contribute to everyone – especially Black, Indigenous, people of color communities – seeking out and demanding birth centers, to birth centers being seen as a crucial part of a vibrant health care system, to birth centers being seen as core to rich community culture, and to resources to birth centers becoming a top priority.

LIBERATION

-Communicating that we have the power to reimagine and rebuild systems of care. That the present birth care system is recent and left behind much of the best practices and wisdom of care.   When we communicate with these narrative energizes we contribute to birthing people feeling invited into learning about best practices and wisdom and system transformation, resources directed at birth centers because they are transforming systems around best practices and wisdom, care options expanding and people feeling powerful in making real change.

These energizing narratives contribute to:
Problems and fear overshadow the powerful expertise and leadership of midwifery-led community birth centers that is necessary for change.
From Fear
to Safety
Communicating the vision and solutions of community birth center experts and leaders to serve, inspire, and guide everyone.
Birth centers are seen as “boutique” models of care that cater to high income and white people.
From Scarcity
to Abundance
Communicating that birth centers are anchors for community wellness and community health infrastructure.
Recommended action focuses narrowly on changing individual birthing people’s actions  (eg., “look for good providers”),  or changing individual providers’ actions  (eg, “be culturally sensitive”). 
From Oppression
to Liberation
Communicating that we have the power to reimagine and rebuild systems of care. That the present birth care system is recent and left behind much of the best practices and wisdom of care.
From Fear ➜ To Safety
Problems and fear overshadow the powerful expertise and leadership of midwifery-led community birth centers that is necessary for change.
Communicating the vision and solutions of community birth center experts and leaders to serve, inspire, and guide everyone.
From Scarcity
To Abundance
Birth centers are seen as “boutique” models of care that cater to high income and white people.
Communicating that birth centers are anchors for community wellness and community health infrastructure.
From Oppression
To Liberation
Recommended action focuses narrowly on changing individual birthing people’s actions
(eg., “look for good providers”),
or changing individual providers’ actions
(eg, “be culturally sensitive”).
Communicating that we have the power to reimagine and rebuild systems of care. That the present birth care system is recent and left behind much of the best practices and wisdom of care.
Downloadable Social Media Assets
Check out our new posts specifically for sharing during Birth Center Week!

And please share all our great existing posts, such as “What Is A Birth Center?,
“The Midwifery Model of Care”, and so much more!
You can find all these and more by following Birth Center Equity on
Instagram (@birthcenterequitybce) and Facebook (BirthCenterEquity).
Q) When should we post these?
  • September 14,
    First Post – Birth Center Week Poster Image!
    (Downloadable below)

    On September 14th, the first day of Birth Center Week, please post the BCW poster with this caption: 

    🎉Please join the Birth Center Equity Network in launching the first annual Birth Center Week starting TODAY until September 20th - a week of virtual convenings, a video release, and more! 🎉

    💸 Donate at birthcenterweek.com to support the 2023 Solidarity Fund, BCE’s birth center led mutual aid initiative! Through this new fund we are practicing self-determination and engaging our community in caring for one another. All donations collected during Birth Center Week (9/14-20) until the end of October will go toward BCE’s 2023 Solidarity Fund to directly support the wellbeing of midwives, birth center staff, and clients.
    #MidwifingJustice #BirthCenterWeek #BirthCenterForEveryCommunity #BCW23
  • September 15-20,
    Birth Center Week Posts Each Day.

    Below are 8 brand new Birth Center Week visuals to post during the week, in any order you like. Use our hashtags, #MidwifingJustice #BirthCenterWeek #BirthCenterForEveryCommunity #BCW23, and don’t forget to tag us @birthcenterequitybce. And, don’t forget to link back to our events of the week and where people can register: birthcenterweek.com.
Q) Are there sample captions we can use?

Yes, sample captions coming soon! We’ll let you know when the sample captions are ready! Or craft your own with the BCW Narrative Guide (above).
Donate today!
  • Donate today at birthcenterweek.com to support Black, Indigenous, people of color led birth centers across the country.
  • All donations collected during Birth Center Week (9/14-20) until the end of October will go toward BCE’s 2023 Solidarity Fund to directly support the wellbeing of midwives, birth center staff, and clients.